Let’s face it – selling an idea or a concept or a product or a service to someone is the most difficult task, even when you are offering it for free! And if you plan to make money out of selling it – you better brace your self for some tough times from the very start itself.
If one looks at the ventures that failed to even take off or at those businesses for whom it is a challenge – year on year – to continuously grow, be it in terms of revenues or customer satisfaction levels or the ability to reach out to more clients, one thing is very clear – they mostly are unable to or find it extremely difficult to connect to their perceived or existing customers physically as well as conceptually.
This disconnect is not something that the businesses don’t plan for or are unaware of. On the contrary, almost each and every one who gets in the market place, whether to sell a product or a concept or even an ideology, knows and understands the importance of identifying the customers who can subscribe to their offerings and then getting across or connecting to convince them to accept their ideas – physically or conceptually.
Mostly this disconnect happens simply by not being aware of and thereby not using the innovative, unlimited and cost-effective options that could’ve helped in bridging this gap between an idea and its intended recipients. And that’s where the difference between success and failure lies.
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